I really enjoyed this new TV spot for Schwartz, which is so visually pleasing and satisfying to watch. It’s also reminiscent of Sony’s recent 4KTV commercial, or the Canon Pixma ad by Dentsu, but I think that Grey – the agency behind this advert – have made the concept work for Schwartz and injected just the right amount of originality into it. The naturally vibrant colours look gorgeous together, and I like the way that they have decided to mix futuristic robo-appliances with those rustic spice sacks.
